Teach class about Traditional Neighborhood Development (TND) with a special focus on the environmental benefits. The class is offered through the Greater Atlanta HBA (taught at the HBA education center or available offsite) and is approved for 3 continuing education credits for Georgia real estate agents.
- Learn the secrets to selling TNDs and why many homebuyers find it superior to conventional projects.
- Focus on the benefits of TNDs and understand the mindset of the homebuyer who finds it so desirable.
Teach an "Eco-Journalism Seminar" at the Shocking Real Life Writing Academy for professional writers interested in covering sustainability, or a business with a green story to tell – allows students to tap into the incredible interest in “global warming” while it's hot! The class provides an overview of environmental issues while helping writers understand what editors are looking for in “green” stories.
- What constitutes a “green” or “environmental” story.
- What is “green washing.”
- What new publications cover the environmental market.
- What existing publications have started columns and special issues dedicated to green.
- How to tap into credible environmental sources and make technical topics into consumer oriented pieces
- How to position and pitch a green story
- How to make money with green marketing
